Real Estate Marketing

Staying on the forefront of your past customers mind is one of the most important aspects of Real Estate Marketing. People love to give referrals to Realtors for whom they had a great experience with. Psychologist say when referring a friend or family member to a person or company they have the same satisfaction when the task is completed as if they had done it themselves. Everyone likes to help others have the same good experience they have personally had. Therefore your customers will willingly give you referrals. The key is keeping them from forgetting how great of an experience they had with you. One can do this through constant appreciation. When people feel appreciated a wonderful thing happens.

They want you to succeed as much as you do and they want to be a part of the process. The best way for them to help is to become free referral sources. Now instead of you being the only person thinking about your Real Estate Marketing you have mad ambassadors out of your past clients whom at every opportunity are promoting your business. You have the privilege of entering other peoples "Inner Circle" and this is a powerful thing. You have now become not only the person everyone wants to do business with but now they want to be your friend. And since people do business with people they know, love, or trust, when you enter others "Inner Circle" you have become a trusted referral.

Most home buyers after the first year can not even remember if their Realtor was a male or female much less remember their name. This is going to make it extremely difficult for them to refer you business. Most Real Estate Marketing tools don't allow you to stay in front of your clients on a personal level. It would be fair to say that 98% of mail is junk, bills, or self-promoting blast mail outs. When a client receives a personal handwritten card it stands out like a thousand dollar bill. Consistent personal cards will guarantee you to be on the top of your customer's mind which will lead to referrals and those lead to sales.

One might say "this all sounds good to stay in front of your customers on a personal level but I have 400 or 500 or even a 1000 past clients and I can't write a card every 45 days to stay in front of them."

Customers and clients want and need to be appreciated, remembered and thanked

According to a study conducted by the Technical Assistance Research Project in Washington DC, 68% of customers leave because of 'perceived indifference'. In other words, customers don't think you care about their business. As Sir William Jones said, 'The deepest principle in human nature is the craving to be appreciated'. Our customers and clients want and need to be appreciated, remembered and thanked.

Another great advantage in sending a personal note….people tend to keep these cards. Whenever I receive a nice note from someone, I display it one my desk for awhile. Every time I see the card, I am warmly reminded of that person or business.

So, when should you send a hand-written card to someone? Here are a few suggestions:

1. Every time you meet someone new and get their contact information (i.e. anetworking function, a business meeting, a training session, on the plane, a social party, waiting in line at the grocery store, etc.)
2. When a customer makes a major purchase from you or sends a referral your way.
3. When you embark upon a joint venture with a new company.

There is an online greeting card company that can work hand in hand with your SEO or Real Estate Marketing plans. They can print personal cards of your choice with your Handwriting and Signature, add a gift to it and mail it out the very next day! There are over 10,000 cards to choose from and not only do they have a huge selection but you can create your own cards by uploading a picture from your camera or by simply finding one on Google Images.

If you would like any more information or would like to "Test Drive" the system and send a FREE CARD to a past customer or someone you are currently working with click this Real Estate Marketing link and one of SendOutCards representatives will walk you through sending a FREE Card.

Eric Anderson

Phone: 405-834-3961