Build a Better Marketing Practice

Staying on the forefront of your past customers mind is one of the most important aspects of Real Estate Marketing. People love to give referrals to Realtors for whom they had a great experience with. Psychologist say when referring a friend or family member to a person or company they have the same satisfaction when the task is completed as if they had done it themselves. Everyone likes to help others have the same good experience they have personally had. Therefore your customers will willingly give you referrals. The key is keeping them from forgetting how great of an experience they had with you. One can do this through constant appreciation. When people feel appreciated a wonderful thing happens.

They want you to succeed as much as you do and they want to be a part of the process. The best way for them to help is to become free referral sources. Now instead of you being the only person thinking about your Real Estate Marketing you have mad ambassadors out of your past clients whom at every opportunity are promoting your business. You have the privilege of entering other peoples "Inner Circle" and this is a powerful thing. You have now become not only the person everyone wants to do business with but now they want to be your friend. And since people do business with people they know, love, or trust, when you enter others "Inner Circle" you have become a trusted referral.

Recently, I attended a Real Estate Marketing event for my company. The speaker that night spoke about good networking practices. One of the practices she referred to was making sure to follow-up with everyone you meet at these events. She aptly referred to it as 'pinging'.

The word 'ping' takes its name from a submarine sonar search -- you send a short sound burst and listen for an echo or a 'ping' coming back. So, in networking terms, when you send out a ping, whether with an email, a phone call or a hand- written note, you're inviting that person to 'come back' and communicate with you thus beginning a relationship with that person;one that will hopefully benefit you both long term.

A hand-written note differentiates your business from every other business

I always make it a practice to send out hand-written thank you notes to everyone I meet at these events. I like hand- written notes, because they're a physical manifestation of your company (your brand) to that potential client, strategic partner or referral source. A hand-written note sets the tone for your company. Hand-written notes also differentiate you from most other businesses. Ask yourself when the last time you received a hand-written note from someone you met at a business setting was?

Quite simply, hand-written correspondence is a wonderful way to build your business. When I say build your business, I am not just referring to acquiring new customers. I am also referring to keeping the customers you have!

Customers and clients want and need to be appreciated, remembered and thanked

According to a study conducted by the Technical Assistance Research Project in Washington DC, 68% of customers leave because of 'perceived indifference'. In other words, customers don't think you care about their business. As Sir William Jones said, 'The deepest principle in human nature is the craving to be appreciated'. Our customers and clients want and need to be appreciated, remembered and thanked.

Another great advantage in sending a personal note….people tend to keep these cards. Whenever I receive a nice note from someone, I display it one my desk for awhile. Every time I see the card, I am warmly reminded of that person or business.

So, when should you send a hand-written card to someone? Here are a few suggestions:

1. Every time you meet someone new and get their contact information (i.e. anetworking function, a business meeting, a training session, on the plane, a social party, waiting in line at the grocery store, etc.)
2. When a customer makes a major purchase from you or sends a referral your way.
3. When you embark upon a joint venture with a new company.

There is a company that can work hand in hand with your SEO or Real Estate Marketing plans. They can print personal cards of your choice with your Handwriting and Signature, add a gift to it and mail it out the very next day! There are over 10,000 cards to choose from and not only do they have a huge selection but you can create your own cards by uploading a picture from your camera or by simply finding one on Google Images.

If you would like to send some a Free Cards and "Test Drive" their system, simply go to the Real Estate Marketing link and fill out the information and one of their Representatives will share with you how to send a card and introduce you to the other features.

Eric Anderson

Phone: 405-834-3961